If you are a struggling Adsense publisher, you may not have heard of Google’s AdSense for domain, Google’s advertising channel for large domain name holders. Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network.
Google set up the Display Advertising Network to gain advertising form Fortune 500 companies, which buy brand recogntion advertising as part of a long term marketing campaign. The perception of Adwords advertisers is that they are small to medium enterprises buying direct response advertising. Google already dominates the text and CPC ad amrket, so display and video ads are the next logical step. Google offers display and video ads to AdSense publishers on CPC and CPM format already. However, the formation of the Display Advertising Network is a clear signal that Google really wants to push this forward. Unfortunately membership of the Google Display Advertising Network is by invitation only.
These elite selected advertisers will be offered display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based. Google will not divulge the revenue split to average AdSense publishers but they are much more open with the display network. Each member can negotiate a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee to provide Google a minimum amount of ad inventory each month. Publishers can serve more than the minimum amount and still receive the same CPM rate.
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