The good news for Adsense publishers who have seen a drop in income lately is that you can run plenty of other advertising on your website or blog alongside your Adsense contextual ads. Kontera is an advertising network that creates contextual links on relevant keywords contained within your web copy. You get paid when a reader decides to click through on the advertisement. You are unlikely to be accepted at Kontera unless your website gets substantial traffic, but once you have a Kontera account the ads runs themselves and this can be an extra source of passive income for bloggers. The clickthrough rate is not as high as for Adsense, in my experience. However if your site is using the right keywords - like acne - you can make some extra cash with Kontera ads.

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Kontera In-Text Advertising is an increasingly popular alternative to AdSense and the numbers of publishers are growing daily. - very rapidly. The Kontera ContentLink is a double-underlined, hyperlinked keyword that only opens on mouseover. It displays a tooltip with an ad and/or additional information relevant to the page’s content. Kontera has also just introduced video and other rich media units and is constantly working on new applications. The good news is that you can install Kontera as well as Adsense on your site, so you can get income from two sources.

After its first year of operation Google Adsense did a lot of work to improve its service - when I logged on to the Adsense site at that time, the first thing I saw was a copy of the new Terms of Service (TOS). I read through it, and clicked to accept the new terms and conditions. On my account page I found two welcome sights: a new type of Advertisement format and, even better, a simpler payment method..

The new ‘Ad Links’ boxes are not just the usual contextual ads: they offer site-targeted topics for a visitor can click to see a list of related advertisements. This format gives access to dozens of advertisements rather than four or five in the standard unit, increasing your earning possibilities - an exciting and potentially beneficial development for all concerned. You may display one Ad Link box on a page.

The most positive and sensible change in the new terms was the facility to pay publishers in their local currency. This makes the lives of non-US Adsense publishers - like me - much simpler. Not only can you choose payment in Sterling, Euros, Indian Rupees, Turkish Lira or any of 43 local currencies, but you can also have the funds transferred electronically to your bank.

The changes Google has made to AdSense are positive, and the timing is interesting. The announcement coincided with Yahoo rolling out the next phase of its own contextual Ad service, Yahoo publisher. Healthy competition is always a good thing, and perhaps Yahoo’s new service may even spur Google into providing the much-needed improved ad tracking facilities for publishers…

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We are still plagued by the display of low paying AdSense ads on one of our sites - ofetn paying as little as 3c per click. I suspected that the Adwords advertisers were promoting Made for Adsense (MFA) sites. Made for Adsense sites contain very little page content, with gaps for the content on each page where the key word is placed. For example:

“Have you been searching for more information on adsense and have had trouble finding exactly what you’re looking for? If so, you are in the right place! You’ll find more info about adsense on this page, including articles, tips, quotes ..”

You see how it works? You could insert almost any word or phrase in the gaps on these pages as they are created by automated software. The rest of the page displays Google Adsense ad blocks and numerous links. These pages are created purely to make money from Google AdSense.

These sites are bad news for your AdSense income. This is how it works: MFA sites buy traffic by advertising on Google Adwords and other Pay Per Click (PPC) networks. The publisher receives a very low cost per click (CPC) rate as these advertisers buy the traffic at the lowest possible bid price. This results in clicks where you receive sums as low as 1 cent per click. The process is explained here -

One of the biggest challenges for Webmasters and Bloggers publishing Adsense ads is how to avoid low paying ads. It is hard enough designing the page and placing the ads in optimum positions within the terms of service. Then when you see the Adsense reports, you will often find that the clicks paid as little as $0.03 each. Google offers a competitive ad filter where you can enter up to 200 domain names to avoid, but checking up on the low paying ‘Made For Adsense’ sites can be time-consuming. There is some good news on the horizon for publishers, since Google is looking at the feasibility of allowing publishers to name negative advertising keywords and avoid those completely. This will not solve the low paying ads problem of itself but it will be another positive development. If you would like to be kept up to date with developments you can sign up here for your own regular ezine updates.
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Can I Choose My Adsense Ads?:
AdSense ads on your website or blog can deliver high click-through rates, resulting in high income for you because they are Contextual Advertisements This means the ads displayed are what the reader is likely to be looking for. How does this happen?
The robot from Google (or Yahoo Publisher) finds keywords on your page and works out the topics covered then delivers links that take users to related sites that are very likely to interest them. This is a clever and sophisticated technique - BUT if the ads do not link to your keywords you will not be making the $000s per day that so many people are boasting about.