Internet Marketing Strategy: Find Your Niche!

Have you ever been told to find your niche? With an online business, finding your niche will be your most important Internet marketing strategy.

Getting your website to the top of search engine listings is an important key to bringing more traffic to your website and more traffic means more money. One of the easiest ways to do this is via highly targeted niche marketing. Read more »

The good news for Adsense publishers who have seen a drop in income lately is that you can run plenty of other advertising on your website or blog alongside your Adsense contextual ads. Kontera is an advertising network that creates contextual links on relevant keywords contained within your web copy. You get paid when a reader decides to click through on the advertisement. You are unlikely to be accepted at Kontera unless your website gets substantial traffic, but once you have a Kontera account the ads runs themselves and this can be an extra source of passive income for bloggers. The clickthrough rate is not as high as for Adsense, in my experience. However if your site is using the right keywords - like acne - you can make some extra cash with Kontera ads.

Create a personally branded capture page or website to increase your
sales
The most important thing you can do to increase the
percentage of sales or number of opt ins is to create a
personally branded capture page or website. If you are in a
internet marketing affiliate program you need to make
yourself different from everyone else. People don’t just
buy into a opportunity, they buy into you and your team.
Project a successful image to attract success. Read more »

I read some interesting debates about the perceived drop in Adsense earnings, which seems to have caused severe reductions in Adsense commissions paid to even formerly successful Adsense publishers of late. For once, Google as a company seems to be feeling some of the pain as well: the rate of growth in Adwords income over the last quarter was ‘only’ 30 per cent, as opposed to 45 per cent increase for the same period in 2006. As a result Google’s market price is also falling, as the company seems to be having trouble at YouTube. The Youth over there are not doing what Google wants: unlike the company’s other audience, they are failing to click on the ads!! The click rate on general sites is also down, the company has finally admitted - so it is not just a figment of the Adsense publishers’ mind.
Read more »

I mentioned how the Google Search box can increase your Adsense earnings when you install the search box on your Adsense site or blog.  Several people have argued that the box might simply take visitors away from the site but I do not agree. True, there are advantage and drawbacks when you put the Google search box on your pages. On the plus side, when a reader uses the search box they will get highly targeted ads, which they are more likely to click. But will those ads be high paying ads? You cannot control the search terms they use, so these may not be high paying ones when the ads appear: but remember at least the clickthrough rate is likely to be high. Also remember they may want to search through your web pages, so that keeps them on your website for longer.

Here is some really useful information about organising your site layout and the way it can affect your page rank. Stands to reason - the search engine spiders are as impatient as human visitors, and they will go elsewhere if you make it hard to find your best pages.

‘The right click distance can improve your search engine rankings. If you read this newsletter regularly, you will know that there are many factors that can influence the ranking of a web page on search engines. A factor that is overlooked by many webmasters is the click distance. Read more »

I went to my Feedburner account today to check out a new FeedFlare idea that I want to try on my blogs, and I noticed the front page was proudly proclaiming the change of ownership. I hope the new owners will speed up the launch of the planned FeedBurner Ad Network. I have been notified for several months that my Adsense blogs qualify for entry into the FeedBurner Ad Network, which could be a useful extra income stream to run alongside Adsense on a blog. At the moment most Adsense publishers are looking for extra income sources due to the reduced CPC rates but the Feedburner Ad program appears to have stalled.

After its first year of operation Google Adsense did a lot of work to improve its service - when I logged on to the Adsense site at that time, the first thing I saw was a copy of the new Terms of Service (TOS). I read through it, and clicked to accept the new terms and conditions. On my account page I found two welcome sights: a new type of Advertisement format and, even better, a simpler payment method..

The new ‘Ad Links’ boxes are not just the usual contextual ads: they offer site-targeted topics for a visitor can click to see a list of related advertisements. This format gives access to dozens of advertisements rather than four or five in the standard unit, increasing your earning possibilities - an exciting and potentially beneficial development for all concerned. You may display one Ad Link box on a page.

The most positive and sensible change in the new terms was the facility to pay publishers in their local currency. This makes the lives of non-US Adsense publishers - like me - much simpler. Not only can you choose payment in Sterling, Euros, Indian Rupees, Turkish Lira or any of 43 local currencies, but you can also have the funds transferred electronically to your bank.

The changes Google has made to AdSense are positive, and the timing is interesting. The announcement coincided with Yahoo rolling out the next phase of its own contextual Ad service, Yahoo publisher. Healthy competition is always a good thing, and perhaps Yahoo’s new service may even spur Google into providing the much-needed improved ad tracking facilities for publishers…

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My experience in many experience with Adsense ad. formats is that there is one format that outperforms all others on my web pages. This format blends well into the surrounding text, does not appear intrusive in the page, and produces a higher click through rate (CTR) than any other Google Ad format. Find out which proved to be the winning Adsense ad. format here
Tags:blogging, Affiliate Marketing, Adsense, ebooks, Business Advice, Business Tips, E-Mail Marketing, Google, careers, internet+marketing, technology, weblog, page rank

I have published my blog feeds through a number of publishers and a couple of them have now stipulated that full feeds, not partial feeds, are required. As an Adsense publisher I had thought a full feed would mean readers didn’t need to visit the site so I would miss out on clicks. However the guys over at Feedburner, whose opinion I respect, advise that truncated feeds result in higher clickthroughs. Their advice is that good content rich feeds will cause your readers to subscribe and check out the comments. So I am sticking with full feeds.

Most webmasters and bloggers are concerned with number of visitors and page views, but they rarely drill down to a key statistic: page views per visitor. Are your visitors clicking through your site and failing to stick around? Do they have any incentive to stay and admire the surroundings, reading a few pages of your great copy? When you persuade a visitor to look at two pages or more, you have doubled your page views per visit. The more pages viewed and the more ads they show, the more you will earn.
Tags:blogging, Affiliate Marketing Adsense, ebooks, Business Advice, Business Tips, E-Mail Marketing, Google,careers, internet+marketing,technology,weblog, page rank

I decided to test a couple of image ads on some of my blogs just over two weeks ago. Google is pushing this option quite hard and I think some of the banner ads are quite striking. But I found that they were not attracting a higher clickthrough rate, and were really making the pages look a bit too busy, so I am reverting to image ads.