Adsense Decoded is NOT Arbitrage

I wrote an Adsense Decoded review when it was first launched and I believe this is an approach that any Adsense publisher should consider. Adsense Decoded will show you a way to monetise every visitor to your AdSense pages, over and over again. Intrigued? Have a look at Adsense Decoded and see how it can increase your Adsense Earnings.

How to Filter Low Paying Adsense Ads

We are still plagued by the display of low paying AdSense ads on one of our sites - ofetn paying as little as 3c per click. I suspected that the Adwords advertisers were promoting Made for Adsense (MFA) sites. Made for Adsense sites contain very little page content, with gaps for the content on each page where the key word is placed. For example:

“Have you been searching for more information on adsense and have had trouble finding exactly what you’re looking for? If so, you are in the right place! You’ll find more info about adsense on this page, including articles, tips, quotes ..”

You see how it works? You could insert almost any word or phrase in the gaps on these pages as they are created by automated software. The rest of the page displays Google Adsense ad blocks and numerous links. These pages are created purely to make money from Google AdSense.

These sites are bad news for your AdSense income. This is how it works: MFA sites buy traffic by advertising on Google Adwords and other Pay Per Click (PPC) networks. The publisher receives a very low cost per click (CPC) rate as these advertisers buy the traffic at the lowest possible bid price. This results in clicks where you receive sums as low as 1 cent per click. The process is explained here -

Killer AdWords Secrets

You can get the skinny on Google adwords with a new eBook, co-authored by an experienced Google insider. The ebook, ‘37 Killer AdWords Pay-Per-Click Secrets Exposed’ offers all the insider secrets to make your Adwords campaign pay back big time. The book explains that even the smallest, least experienced Adwords advertiser has the capacity to create winning Google AdWords Pay-Per-Click campaigns. The book will show you how to do it step by step, by using proven words, formats and adwords structures. All the secrets revealed in this book have been thoroughly tested and proved, including Clickthrough Rate. While some companies struggle to make a living in today’s cut throat online business environment, many are doing better than ever. How can this be? Because they have mastered these proven but little-known strategies of making Google AdWords Pay-Per-Click (PPC) advertising actually work for the benefit of you, the advertiser. That’s the opinion of Roger Hall, an independent copywriter and author of the just published book co-written with a former Google insider, ‘Top 37 Killer AdWords Pay-Per-Click Secrets Exposed’.

The author has also produced a free booklet, containing five out of the 37 Secrets, to get you started and get you ready for all the secrets in the complete ebook. Topics in the free booklet include: how to write successful Google Pay Per Click ads, killer headlines for Pay-Per-Click ads, specific text to place in your ads to attract clicks, and how to use ad ’split-testing’. One very important chapter reveals why you should never let Google choose your winning ad when split-testing. There are other hints: for example how even little things, such as punctuation and capitalization, can lead to a huge boost in online response. This excellent ebook can change your advertising campaign success rate for the better, forever. FREE - Download 5 Chapters from eBook Now

LoudLaunch - Compensating bloggers for their unbiased opinions, reviews, and analysis. View the LoudLaunch campaign release this post was based on.



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Adsense Arbitrage Guide - Part Four

Adsense Arbitrage has become the only topic for online discussion following recent drops in publishers’ Adsense income due to smart pricing. Making a success of Adsense now involves much more than simply pasting the code on your web pages. Smart webmasters use Arbitrage to attract traffic using low priced keywords, and direct them to optimized web pages where they can earn a higher clickthrough price. Complicated, possibly - so get this free guide to lead you through the process and you can decide whether this is the route for you. read part three
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Adsense Arbitrage - Part Three

So what is smart pricing? Here is Google’s explanantion for Adwords Advertisers -

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click.

Read Part Two
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Adsense Arbitrage - Part Two

Sounds pretty simple you bid $1 for a keyword, direct the traffic to a landing page with ads that pay $2 sit back and watch the profits roll in right? Well there’s a little more to it than that, it’s not rocket science but the more familiar you are with how both Adwords and AdSense works the more likely you are to succeed. Up until fairly recently most Adsense publishers received 60% of the adwords price, $0.03 on a $0.05 bid. However now that AdSense has factored in smart pricing it’s a little more complicated. Here’s a decent explanation of smart pricing.
Read Part One

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Adsense Arbitrage - Part One

While I am not involved in using Adsense Arbitrage, I know a lot of people arrive here searching for information on how to get started with arbitrage. Here I list a few ideas I have picked up.

What is Adsense Arbitrage?
An arbitrager aims to pay a low price for a keyword in an advertising program like AdWords, Overture or MSN, and send visitor to a page (which they also own) displaying AdSense or other contextual advertising, which attracts a higher payment per click. You can either bid low on the same term, looking for keywords with a large bid gap (advanced) or you can bid on very specific keywords that cost less because there is little competition, and drive them to a page with ads for a more general and competitive term.

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Adwords Arbitrage Threat to Affiliate Sites

If you have heard of Adsense Arbitrage you will know it is a way of playing the Adwords market to increase Adsense income from your site or blog. It is financially risky - it looks like dire “quality score” penalties could await Adsense Arbitrage sites. I leave it to Shoemoney to explain:

‘Adwords Quality Score. It has been no secret that Google has been working on launching a new quality score bot. I have read threads about it on pretty much every forum. I have also been getting tons of emails about the subject asking me what I think is going to happen.

I talked to a close (anonymous) friend inside Adwords and she tells me the big changes are purely targeted at the arbitragers. This really again should come as no shock. She was super vague on specifics but did tell me that they were fingerprinting (my word) links and text on page that would indicate the page was a landing for contextual search arbitrage or cost per action arbitrage. For those in Rio Linda that means if your running a landing page and directly linking with your affiliate link or running a scraper with nothing but Yahoo/Google ads then YOU’RE IN TROUBLE!

People inside Microsoft AdCenter also told me a while back that they had finger printed affiliate links and were going to start penalizing (denying or making you pay more) those that were doing that. Soooo what does all this mean? MASK YOUR LINKS. If you have a landing page for products for science sake (anyone watch southpark in the last 2 we If you have a landing page for products for science sake (anyone watch southpark in the last 2 weeks will get that joke) DO NOT directly link with your affiliate code. Make sure you have your own internal redirection system. For instance if I was paying for Google Adwords to goto shoemoney.com and on shoemoney.com I had offers for RING TONES with AzoogleAds. I have 2 ways to link to AzoogleAds Ring tone offers.

http://c.azjmp.com/az/ch.php?f=3375&i=12345 –> THIS IS BAD
OR
http://shoemoney.com/link.php?go=3375 –> this is GOOD!

Then of course in your robots.txt you disallow link.php

Ohh and for those of you doing contextual arbitrage…. unless you’re cloaking your content prepare for impact.

Keep in mind Google is not going to stop letting you do this… They are just going to charge you more cause of your “quality score”. There is just to much money to be made right now in arbitrage and Google wants a bigger slice. ‘
From Shoemoney 9 November

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