Internet Marketing Strategy: Find Your Niche!

Have you ever been told to find your niche? With an online business, finding your niche will be your most important Internet marketing strategy.

Getting your website to the top of search engine listings is an important key to bringing more traffic to your website and more traffic means more money. One of the easiest ways to do this is via highly targeted niche marketing. Read more »

This time I will be less critical of Google and YouTube’s amateur video stars, I expect they just wanted to get some credit for designing their fab new Adsense Video Units. If you are a US Adsense publisher then you are lucky and you will be able to test the new video units on your websites or blogs and test their effectiveness in increasing your Adsense earnings. Meanwhile the rest of us just watch with baited breath. This video is much more focused on helping you make the best use of these new ad units, and guides you through the process of merging your Adsense publisher account with your YouTube account, designing the ad units and embedding the videos on your web pages.

Keep your market research up to date and stay in touch with your niche sector by getting the relevant magazines to keep in touch with what is happening. No matter which target group your Adsense site is appealing to, there is a magazine that will show you what they are reading about and you can make sure your content is fresh an relevant. If your site is aimed at women, there are hundreds of Women’s magazines on the shelves, or target even further in with Fashion magazines. For sites that cover upmarket fashion, then a cutting edge fashion title like Vogue magazine is essential. For a world business site, you can use a Time magazine subscriptionfor considered debate on major news items.

My new Blog widget from Blogrush is bringing more visitors to my Adsense site, and you can get more traffic to your site by installing the code for the widget on your Adsense site or blog. The good news - it is free to install, and the site accepts only quality sites with original content.  Your blog feed will be shown on the widgets at other sites in your niche - so the visitors you get are highly targeted.  Sign up now and you display the BlogRush widget, and start increasing your traffic today.

The official word from Adsense on ad targeting is
“We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.”

• Use “keyword-rich” copy as far as possible on all pages
• Contain your keywords or phrases in complete sentences - avoid using them in bullet point lists (like this one!)
• Emphasise your keywords with larger font sizes
• Make your inbound anchor text keyword-rich. This means when pages (your own or other websites) use your keywords as the anchor for the hyperlink. For example a link to this site would read ‘Google Adsense Maximise Revenue

The number of Google AdSense Ad formats available is now quite large and the rules on how many ads you can display on a web page have changed again so I have prepared this quick list of the formats and how you can use them on your Adsense site.

Vertical Ads, Shyscrapers and Buttons – are available in sizes ranging from 120 x 240, 120 x 600, 160 x 600. They fit very well down the sides of your page. If your Adsense page has three columns then you can position vertical ads in the two narrow columns. Read more »

I went to my Feedburner account today to check out a new FeedFlare idea that I want to try on my blogs, and I noticed the front page was proudly proclaiming the change of ownership. I hope the new owners will speed up the launch of the planned FeedBurner Ad Network. I have been notified for several months that my Adsense blogs qualify for entry into the FeedBurner Ad Network, which could be a useful extra income stream to run alongside Adsense on a blog. At the moment most Adsense publishers are looking for extra income sources due to the reduced CPC rates but the Feedburner Ad program appears to have stalled.

This is the second in a series of items on optimizing your pages for AdSense. Looking back to
Adsense Ad Targeting Part One, these are five areas you need to give attention to:

1. Keyword analysis - Google is delivering ads according to your keyword content
2. Word frequency - aim for keyword density of no more than two percent overall
3. Font size - for example, using the H1 and H2 tags for your SEO-rich headlines
4. Link structure - relevant links using good anchors, to all your pages - not just the home page
5. Section targeting - you can also use section targeting, either to direct Google to your most relevant copy or to ignore irrelevant copy - find out how to use Adsense section targeting