Adsense publishers seeking to monetise their web pages are often uncertain whether they can display other advertising networks when they already have Adsense units on the same pages.
It can be difficult to interpret the Adsense Program Policy if you are thinking of signing up for another networks such as Text Link Ads, but the guidance should put your mind at rest. The main thing is to make sure that any other contextual ads you display alongside Adsense ads have a different appearance. They should use a different colour set from your Adsense Ads.
Here is the official Google Adsense Advice:"You are welcome to display Google ads on the same site or page as other third party advertisements provided that the formatting or colours of the third party ads is different enough from that of the Google ads. In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we ask that you choose different colour schemes for the competing ads."
Adsense - Get Started Right Now
If you have not yet signed up for a Google Adsense account for your site or Blog, this could be a good time to start. AdSense is becoming increasingly popular with small and middle-sized websites who wish to make an income from their site popularity. And the latest updates to the AdSense service make the whole program even easier to join.
As you probably know, Adsense is a contextual targeted Ad delivery program. This means you get the chance to display the type of advertisements that you may have seen to the right of your search results on your own site. Whenever someone clicks through one of the Ads you get an undisclosed, but worthwhile, portion of the payment made by the advertiser to Google’s Adwords program - known as Pay Per Click (PPC) advertising. The script is easy to customise, simply adjusting the settings in your Account settings and then pasting the raw code into your site.
After its first year of operation Google did a lot of work to improve its service - when I logged on to the Adsense site at that time, the first thing I saw was a copy of the new Terms of Service (TOS). I read through it, and clicked to accept the new terms and conditions. On my account page I found two welcome sights: a new type of Advertisement box and, even better, a simpler payment method.
The new ‘Ad Links’ boxes are not just the usual contextual ads: they offer site-targeted topics for a visitor can click to see a list of related advertisements. This format gives access to dozens of advertisements rather than four or five in the standard unit, increasing your earning possibilities - an exciting and potentially beneficial development for all concerned. You may display one Ad Link vox on a page.
The most positive and sensible change in the new terms was the facility to pay publishers in their local currency. This will make the lives of non-US publishers - like me - much simpler. Not only can you choose payment in Sterling, Euros, Indian Rupees, Turkish Lira or any of 43 local currencies, but you can also have the funds transferred electronically to your bank.
The changes Google has made to AdSense are positive, and the timing is interesting. The announcement coincided with Yahoo rolling out the next phase of its own contextual Ad service, Yahoo publisher. Healthy competition is always a good thing, and perhaps Yahoo's new service may even spur Google into providing the much-needed improved ad tracking facilities for publishers....
6 Google Adsense Tips - Theories At Work
1. Less is More I believe the theory behind this lies within the
visitor's experience at a website. If you serve up let's say...
a 728x90 leaderboard, and a 160x60 side block, and maybe even an
extra ad unit or link unit then you aren't just... Click here to read..
