The best way to be sure of keeping on the right side of Google is to look at the Adsense User guides that they provide - and they are free! Read the first one at Google Adsense optimization tips . The area of website success where Google does not offer a lot of help is in generating traffic. For that you need to look elsewhere: fresh relevant content on your web pages is crucial. You can write informative articles on your niche topic and submit them to the online article directories like Go Articles etc.