I mentioned how the Google Search box can increase your Adsense earnings when you install the search box on your Adsense site or blog.  Several people have argued that the box might simply take visitors away from the site but I do not agree. True, there are advantage and drawbacks when you put the Google search box on your pages. On the plus side, when a reader uses the search box they will get highly targeted ads, which they are more likely to click. But will those ads be high paying ads? You cannot control the search terms they use, so these may not be high paying ones when the ads appear: but remember at least the clickthrough rate is likely to be high. Also remember they may want to search through your web pages, so that keeps them on your website for longer.