Adsense revenue drops explained
Here are some words of encouragement for Adsense publishers, which are equally valid if your website or blog displays YPN or Kontera contextual advertising. There is also some encouragement from a number of Adsense publishers who have actually been watching their AdSense revenue go up recently. Many have cleaned the layout and focused on generating even better content. Part of the reason for drops in income is due to the fact that your visitors must now click squarely on the advertiser’s URL, rather than the area of the ad. itself. So placement - within Google’s TOS is even more important now.

Posted March 13, 2008

