In case you have not heard, Google has decided to stop paying Adsense publishers in the UK and other countries for referrals of new Adsense publishers. They were advising publishers to remove any Adsense referral units from their web pages. But the referral facility is still continuing in many countries where Adsense publishers have readers, and they soon advised Google of the anomaly they had created. To their partial credit, Google have reconsidered their position and here is the latest advice from their blog:

The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You’ll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You’ll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.

At least they have realised that the worldwide web extends beyond national boundaries but they still have not provided a reasonable explanation for taking another source of income away from Adsense publishers. Many Adsense sites have seen a huge fall in earnings over the recent few months and this is an unwelcome loss.

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