Everyone wants to attracting high paying keywords – and the ads to go with them – to Adsense sites and blogs. However, you may be finding that you are attracting very low paying ads on your site.
These are often generated by Made for Adsense sites. These contain just a few words, with gaps for the content on each page. For example: "Have you been searching for more information on business and have had trouble finding exactly what you're looking for? If so, you have come to the right place! You'll find more info about adsense on this page, including articles, tips, quotes .."
You get the picture? Any word or phrase could go in the gaps of these pages as they are created by automated software. The rest of the page comprises Google Adsense ad blocks and numerous links. These pages are created purely to make money from Google AdSense.
These sites are bad news for your AdSense income.
Why should you lose a visitor to your site in return for for just a few cents?
This is how it works: MFA sites buy traffic by advertising on Google Adwords and other Pay Per Click (PPC) networks. You as the publisher receive a very low cost per click (CPC) rate as they buy the traffic at the lowest possible bid price. This results in clicks where you receive sums as low as 3 cents per click. The process goes something like this -
MFA site bids the ,lowest amount on a keyword.
The ad from the MFA site is displayed on your site.
Your visitor clicks on the ad (which often sounds very interesting) and you get 3 cents.
When your visitor arrives on the page it is pure advertising. Your disappointed visitor clicks an ad in the hope of finding the information they want. The MFA publisher gets $1 for the 'exit click'.
The MFA publisher buys traffic at the rate of $3 per hundred visitors. Even if ten per cent of their visitors click on an ad they have made at least $7 profit.
This is Google Arbitrage in action and it directly reduces your AdSense income.
What you can do
In your Adsense account you can make use of the Competitive Ad Filter to enable you to block specific ads, from appearing on your pages. Google allows you to enter up to 200 URLs. You can get help with identifying the URLs of low paying advertisers at Ads Blacklist. You can also use Overture or the Google Adwords Keywords tool to discover keywords that are less popular with advertisers, and stop using them on your sites.
Google knows about the problems with low paying MFA sites but is taking no action in response to complaints. Google earns income from the Google AdWords and AdSense clicks on these sites, too. So if no help is coming from Google then it makes sense for Google Adsense publishers to make maximum use of the AdSense competitive ad filter. In the end that can block these sites to an extent that will make them unviable, and the amounts per click paid to Adsense publishers will naturally increase.
If the content on your web pages is relevant, you can try including some of the highest paying keywords in your web page copy. Here is a selection:
$78.01 school loan consolidation
$76.54 college loan consolidation
$74.93 car insurance quotes
$74.78 auto insurance quotes
$74.23 school consolidation
$71.71 consolidation college
