Databases can improve or damage your business
The power, and danger, of your database
One of my clients is a land developer in an executive lake front community. The homes are $750,000 ‘ $1.5 Million dollar custom built beauties.
We were brought in to “be” their marketing department. To most outsiders, our firm looks like we are actually employees.
The reason we were brought in was their past marketing manager.
She got fired.
For a VERY good reason.
This was a person who acted as if the company was her own, and as if she was not accountable at all for marketing funds.
When I first started digging around, it was very evident that this person loved to spend the companies’ money ‘ without any thought to results. Read more »

Posted September 29, 2008
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