I’m sure you’ve heard over and over the importance of
having a “target market,” a specific group of people who
share similar qualities and have a problem that you and
your business can solve. Now, this is important because you
want to have a clear message that speaks directly to
potential clients, which has them saying, “Yes! That’s what
I want! I’ll hire you NOW.”

The importance of this is very true because we honestly
can’t serve everyone. If you feel resistance (a.k.a. fear)
beginning to bristle, perhaps because you believe you’ll
lose business by not being willing to work with everyone,
just pause for a moment and ask yourself, “Would I really
want to work with everyone?” My guess is your answer would
be no because everyone is not your energetic match. Just
bring to mind for a moment someone you really can’t stand.
Now, imagine your whole business filled with this
person-every client/customer. Kind of shifts the whole “I
want to work with everyone” perspective, right?

Understanding who your energetic match is is the secret to
magnetizing your target market. This is what we’re going to
do together today, my friend.

First, let’s look at why, if you recognize that having a
target market is important, do you resist it? Well, after
having coached with tons of entrepreneurs around this, I’ve
come up with what’s missing in most of the traditional
“target market” talk:

It only addresses the outer. (And this doesn’t get us
excited, but rather has us feeling limited.)

When asked to define your target market, you may have been
asked in the past to get clear about your target market’s:
Age Gender Marital Status Occupation Problem they
need solved

Let’s pause for a second…does this really guarantee to
help us get narrow and specific so our message stands out
to what they need? Well, not necessarily. I bet we could
get a room full of: 35 years old female single
nurses

…and they aren’t all going to have the same problem.

So what we’re really interested in is the situation your
target market needs solved and we make YOU the situation
solver. Then we tap into the energy that is the essence of
attraction between you and whom you WANT to work with.

It’s this “inner part” that moves you into the excitement
of creating your “Ideal Client” rather than just “Target
Market.”

You can begin to better understand who your ideal client is
by asking yourself: What are the qualities of my ideal
client? What jazzes my ideal client? What does my ideal
client expect from me? Read more »