If your firm requires you to spend out on substantial expenses during the course of your job, the sums can mount up. If your expenses claim is not settled promptly you could incur interest charges - not good. For the employer it is unsatisfactory as well: they do not have the control over expenses they would like, and they cannot always claim back the tax that is possible on some of the outlay. Read more »

It is interesting to see that at a time when most of the words we write are typed into a keyboard, we seem to value quality designer pens more than ever.  You do not even need to sign cheques any longer, yet most of us would treasure one of the top brands of pen available worldwide.  This is a niche that deserves some research as there are customers with high disposable income out there.

When you are buying property in the United States you will find that the more imaginative real estate agents market the property more proactively than some of their counterparts over here.  In the Arizona real estate market there are some innovative agents who will organise frequent Open House Days where several pre-qualified buyers visit in quick succession, to create a buying buzz.

I have been surprised since moving house to see how many people now use residential mailboxes instead of leaving the postman and paper boy to put everything through the letterbox. Of course I have seen offices and business premises using lockable commercial mailboxes but up till now I thought the use of mailboxes at home was only something that happened in films. Read more »

I do not recommend Blogger sas the top choice for your Adsense site and I have explained that a Wordpress Blog on your own domain is better if want a successful Google Adsense Blog. However if you are still using Blogger here is some news for you. Blogger has now included the option to put your Adsense ads between your blog posts using the Blogger AdSense widget. Read more »

Diversify in all that you do - this is a good business maxim. Maybe your Adsense sites are now going along nicely, or you are just looking for another home based business? This jewellery business is worth checking out if you live in the US, you can see testimonials from others who have tried it and decide for yourself.

When you need to motivate yourself to go the extra mile in promoting your Adsense site try promising yourself the ultimate rich person’s holiday at a place like St Thomas Villas. This is the kind of resort where you do not want to leave, and you find you are creating excuses to prolong your stay in your tropical hideaway. Even when you return home, you are planning how soon you can return. Read more »

One of my favourite kinds of place to stay is in a hotel where you have a kind of self catering suite so that you can prepare a meal or just bring in a takeaway.  In Europe these are sometimes called Aparthotels, in the States they are Condo Hotels.  You get all the hotel facilities at your disposal but a bit more space and flexibility in your rooms. Maybe I am just getting old but I like this idea.

Any successful Adsense publisher looking for  break with guaranteed sunshine must consider Orlando in Florida near the top of their list.  This resort really has it all - great weather, spacious holiday homes with Orlando vacation home rental, fabulous sandy beaches and some of the world’s top theme parks on the doorstep.  This area is a winner with adults and children alike.

The official word from Adsense on ad targeting is
“We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.”

• Use “keyword-rich” copy as far as possible on all pages
• Contain your keywords or phrases in complete sentences - avoid using them in bullet point lists (like this one!)
• Emphasise your keywords with larger font sizes
• Make your inbound anchor text keyword-rich. This means when pages (your own or other websites) use your keywords as the anchor for the hyperlink. For example a link to this site would read ‘Google Adsense Maximise Revenue

After a period of redevelopment, Ask.com is making a re-entry to the search engine world. Ask was the home of ‘Jeeves’, otherwise known as askjeeves.com for ten years until Ask.com felt that Jeeves’ job had changed dramatically during that time and was not responding at the right speed. Search requests were becoming more sophisticated and response times needed to shorten. Ask.com decided to focus on improving its search engine technology and now aims to offer a guide through the complex developing world web. Read more »

Good news for all Adsense Publishers. We are the people who really need good quality search results, and we do not always get them. Following Google’s recent universal search announcement, now there is a new development in search technology known as distance search yellow pages, the search engine designed by you. By combining many of the most used searches on the Internet under the Radiux title this engines wants to offer you a one-stop solution for all your search needs. Read more »

If you are looking for the right niche to attract visitors to an Adsense site, have you considered the body building sector? Any fitness enthusiast is likely to want to spend on items related to their hobby, and the guys who are trying to build up their body mass are no exception. The products available to them include muscle milk and hundreds of other meal substitutes, plus diet supplements. This is a valuable market and if you can write relevant copy it is worth exploring.

The number of Google AdSense Ad formats available is now quite large and the rules on how many ads you can display on a web page have changed again so I have prepared this quick list of the formats and how you can use them on your Adsense site.

Vertical Ads, Shyscrapers and Buttons – are available in sizes ranging from 120 x 240, 120 x 600, 160 x 600. They fit very well down the sides of your page. If your Adsense page has three columns then you can position vertical ads in the two narrow columns. Read more »

If you want to see exactly which ads are being displayed on your web pages, Google offers you its AdSense preview tool but this can only be used in Internet Explorer. It is a download tool and when you load up one of your pages your right click button will take you to the Adsense Preview Tool. I find the Google Preview Tool has its limitations, and of course it can only be used in Internet Explorer. As a Firefox user I find that limiting, and also the Google Tool requires your pages to be loaded into the browser for the sole purpose of looking at the ads.

I prefer to go to Digital Inspiration’s blog, where you simply type in the URL of your web pages to see exactly which ads Google will serve up on your web pages. Then you can go to the Adsense Sandbox, where you can check the Google ads fro your site just by typing your keywords. And if you are using Yahoo Publisher Network or the Chitika ads network the tool works for these as well. And the real strength of the Adsense Preview Tool is that it allows you to compare Yahoo to Google, or Google against Chitika, to see which ad network will display higher paying ads on your website.